PURPLE SHAMPOO DOS AND DON'TS

 

Miami, Florida

To all my blonds. Keeping your hair from becoming brassy can be challenging. Oftentimes blond hair goes from bright platinum to yellow/orange tones, making all that time and money spent trying to achieve your desired shade feel like a total waste. Luckily, there is purple shampoo, which - if used correctly- is a lifesaver for blonds, keeping the color intact for much longer.

How does Purple shampoo work?

It contains a bit of violet pigment within the formula that neutralizes the yellow color in your hair (purple is the opposite of yellow-orange on the color wheel) when applied. So, washing your hair with the violet-toned formula will make your color brighter. 

2 things purple shampoo doesn't do

  1. Does not make your hair blonder

  2. It won’t cancel out orange or red tones. You need a blue-based shampoo to cancel out orange and green-based shampoo to cancel out red.

2 mistakes you should avoid when using purple shampoo

  1. Don’t use it immediately after your color service. Overuse will actually have the reverse effect and make your color dull.

  2. Overuse can also leave a buildup on your strands that makes them brittle. So I recommend using a purple shampoo once a week or once every two weeks.

My favorite brand is Matrix color shampoo and conditioner & Heart of Glass from Davines

While some pigmented shampoos and conditioners are very drying due to the pigment these 2 options are hydrating and Davines is designed to be nourishing. Two different price points, which makes for a good option if you’re on a budget. Matrix is very pigmented for blondes and Heart of Glass has a bit of blue pigment to help with stubborn orange for blondes and is great for brunettes with highlights.

For Matrix, there is a new shampoo hack that’s been circulating: applying your purple shampoo to dry hair before showering will maximize the effects. All you have to do is leave it on for 15 minutes and hop in the shower for a quick rinse before following up with your conditioner. But I want you to be realistic. It doesn't tone anything darker than a yellow-blonde. 

 
 
 
 
Stephanie Theis Fajardo